How Can You Maximize Reach with Engaging Explainer Videos?

Introduction

Have you ever wondered how educational explainer videos are created and published on platforms like YouTube? Or perhaps you’re curious about how to leverage Instagram to market your business without investing a penny? If your answer to any of these questions is “yes,” then you’ve landed on the right guide!

In this article, we’ll provide a comprehensive step-by-step guide on creating appealing educational explainer videos using the smart AI-tool Synthesia and enhancing your videos with Canva. We’ll also discuss how to market your business effectively on Instagram for free.

Furthermore, we’ll examine the market opportunities for these explainer videos, offering an analysis of potential earnings and best practices. Finally, for those ready to take it a step further, we’ll explore some advanced techniques designed to take your side hustle or business to the next level. Excited to start? Let’s begin!

Creating Educational Explainer Videos with Synthesia and Canva, and Uploading to YouTube

Step 1: Creating Animated Explainer Videos with Synthesia

Synthesia is a powerful tool for creating AI-generated videos without needing any prior video production skills. Here’s how you can create high-quality animated explainer videos using Synthesia:

1. **Sign Up for Synthesia**:
– Visit the Synthesia website and sign up for an account. The platform offers a free trial which you can utilize.

2. **Create a New Video Project**:
– Once logged in, click on the ‘Create Video’ button.
– Select a suitable template from their library or start from scratch.

3. **Write the Script**:
– Enter the text for your explainer video in the script box. Make sure the content is clear and concise.

4. **Choose AI Avatar and Voice**:
– Pick an AI avatar that fits with your topic.
– Choose a suitable AI-generated voice for the narration of your script.

5. **Customize the Video**:
– Adjust the background, text color, and any other elements to ensure the video aligns with your branding or educational theme.

6. **Generate the Video**:
– Click on the ‘Create Video’ button. Synthesia will generate the video based on your configurations.

7. **Download the Video**:
– After the video is rendered, you can download it directly to your computer.

Step 2: Enhance and Customize Your Video with Canva

Canva is an intuitive tool for adding graphical elements to your videos. Here’s how to enhance the videos created with Synthesia using Canva:

1. **Sign Up for Canva**:
– Go to the Canva website and create an account. Canva offers a free plan with numerous design tools and templates.

2. **Create a Design**:
– Click on ‘Create a design’ and choose the ‘Custom dimensions’ option to match the aspect ratio of your video, typically 1920×1080 px.

3. **Upload Your Synthesia Video**:
– Upload the video you created with Synthesia by clicking on ‘Uploads’ and then selecting your video file.

4. **Add Graphics and Texts**:
– Enhance your video by adding visual elements like icons, images, and text overlays. You can find these in Canva’s extensive library.
– Ensure the graphics support the educational content you’re presenting.

5. **Animate Elements (Optional)**:
– Use Canva’s animation features to make your video more engaging. Animate elements like text or icons to add dynamism to the video.

6. **Download the Enhanced Video**:
– Once you’re satisfied with the enhancements, click on the ‘Download’ button, choose the MP4 Video format, and save the file to your computer.

Step 3: Upload and Optimize Your Video on YouTube

YouTube is a leading platform to publish and monetize your videos. Below are the steps to upload and optimize your videos effectively:

1. **Sign In to YouTube**:
– Use your Google account to sign in to YouTube.

2. **Upload Your Video**:
– Click on the camera icon at the top right corner and select ‘Upload video’.
– Drag and drop your video file or select it from your device.

3. **Add Video Details**:
– **Title**: Choose a relevant and descriptive title for your video, incorporating keywords related to your educational topic.
– **Description**: Write a detailed description, including key points covered in the video, timestamps, and links to related resources.
– **Tags**: Add relevant tags to help users find your video.

4. **Create Thumbnails with Canva**:
– Use Canva to design eye-catching thumbnails. Use images, icons, and text that highlight the core content of your video.
– Upload the custom thumbnail to your YouTube video.

5. **Set the Visibility**:
– Choose whether to publish your video immediately, schedule it for a later time, or save it as private or unlisted.

6. **Monetize Your Videos**:
– Enable monetization on your channel by joining the YouTube Partner Program. Ensure you comply with YouTube’s guidelines and policies.

7. **Engage with Your Audience**:
– Respond to comments and incorporate feedback to improve future videos.

By following these steps, you can create, enhance, and monetize educational explainer videos with ease. For more comprehensive details on optimizing YouTube videos for search, refer to YouTube’s support resources here.

Effective Ways to Market Your Business on Instagram For Free

Step 1: Set Up Your Instagram Business Account

An Instagram Business Account lets you access valuable insights and features not available to personal profiles. To switch to a business account:

1. Download the Instagram app from the Google Play Store or Apple App Store.
2. Sign up using a valid email address. Choose a username that represents your business.
3. Navigate to your profile and tap on “Settings”.
4. Tap on “Switch to Business Profile”.
5. Connect your Facebook business page to your Instagram account.
6. Add information about your business such as the category and contact details.

Step 2: Optimize Your Profile With Relevant Information

Make sure your profile clearly communicates who you are and what your business is about. Here’s how:

1. Profile Photo: Use a high-quality logo or a professional image of your most popular product.
2. Bio: Include a brief explanation of your business. You can also add vital information like outlet locations or opening hours.
3. Website Link: You only get to add one link on Instagram, usually leading to your main website or online shop.

Step 3: Plan Your Instagram Content Strategy

Content is king on Instagram. It’s what attracts followers and encourages engagement. Here’s how to develop a content strategy:

1. Target Audience: Identify who you want to reach with your posts and tailor your content to their interests.
2. Post Types: Balance your feed with a mix of behind-the-scenes photos, user-generated content, promotional posts, and informative content.
3. Consistent Aesthetic: Your feed should have a consistent look and feel that is aligned with your brand’s style and color scheme.

Step 4: Use Instagram Stories Effectively

Instagram Stories is a powerful tool to engage customers in a more personal way. Here’s how to use Instagram Stories:

1. Behind-the-scenes Content: Instagram Stories is a great place to share a more informal, behind-the-scenes look at your business.
2. Promotions: Run flash sales or limited-time promotions exclusively for your Instagram followers.
3. Engagement: Utilize interactive elements like polls or questions to increase engagement on your Stories.

Step 5: Engage With Your Followers

Engagement is essential to growing your Instagram following and increasing brand awareness. Here’s how to engage with your followers:

1. Respond to Comments: Engage with customers who leave comments on your posts.
2. Interact With Other Posts: Like and comment on posts from other profiles in your industry or related to your business.

Step 6: Use Hashtags Effectively

Hashtags can help your posts reach a new audience. You can use up to 30 hashtags per post. Choose a mix of wide-reach hashtags with millions of posts, and niche hashtags with a smaller, but more targeted reach. For more tips on Instagram marketing, you can check this useful guide provided by Hootsuite.

Evaluating the Market Opportunity for Educational Explainer Videos

Creating educational explainer videos represents a significant market opportunity, driven by the growing demand for online education and e-learning resources.

Market Size and Addressable Market

The e-learning market is booming, with a significant upward trend projected over the next several years:

Year	Market Size (in USD)
2021	$250 billion
2025 (Projected)	$350 billion

Source: Global Market Insights

Potential Profit from Educational Explainer Videos

The profitability of this side hustle can vary, but here are some practical estimates:

• YouTube Ad Revenue: For a channel that grows to 100,000 subscribers with regular posting, you could earn approximately $1,000 to $2,000 per month through ad revenue alone.
• Sponsorship Deals: Adding sponsorship deals can further boost your earnings, ranging from $500 to $2,000 per sponsored video depending on your niche and viewership.
• Course Sales: If you decide to package your videos into a full course on platforms like Udemy or Teachable, you can potentially earn an additional $1,000 to $5,000 per month.

Time Investment to Create and Manage Your Channel

Here’s a breakdown of the time required to manage this side hustle effectively:

• Video Creation: Each video might take anywhere from 4 to 8 hours to create, including scripting, production, and editing.
• Marketing and Engagement: Plan to spend an additional 2 to 4 hours per week interacting with your audience, optimizing videos for SEO, and marketing on social media.
• Continuous Learning: Dedicate around 1 to 2 hours per week to stay updated on the latest trends and best practices in video production and online marketing.

Maximizing Market Opportunity

To effectively enhance your presence and profit from this side hustle, consider the following strategies:

• Niche Focus: Identifying and focusing on a niche topic within the education sector can help you create targeted, high-demand content that attracts a loyal audience.
• Collaborations: Partner with other educational influencers and content creators to expand your reach and credibility in the market.
• Quality and Consistency: High-quality content and consistent posting schedules are crucial for maintaining viewer engagement and attracting new subscribers.

Leveraging tools like Synthesia for video creation and Canva for visual enhancements, paired with YouTube’s broad platform, provides a scalable way to grow an educational explainer video side hustle into a profitable venture.

Advanced Techniques to Boost Your Side Hustle

Let’s explore advanced techniques that can enhance your explainer video business and take it to the next level.

1. Implementing Advanced Features

To make your videos stand out, consider incorporating advanced features:

• Interactive Elements: Use tools like H5P to add interactive quizzes or clickable hotspots within your videos to keep audiences engaged and improve retention.
• Data-Driven Scripts: Use analytics from platforms like YouTube and Google Analytics to tailor your content based on what topics and keywords are performing well.
• Closed Captioning: Enhance accessibility and SEO by adding closed captions. Tools like Rev or Subtitle Edit can help you create accurate captions.

2. Tools and Resources for Efficiency

Maximize your productivity with these additional tools and platforms:

• Trello: Manage your video production workflow and stay organized.
• Grammarly: Ensure your video scripts are polished and professional by avoiding grammatical errors.
• BuzzSumo: Identify trending topics and content ideas within your niche.
• VidIQ: Optimize your YouTube presence with this tool that offers keyword insights, tags, and trend analysis.

3. Diverse Monetization Strategies

Explore multiple ways to monetize your educational videos:

• Ad Revenue: Consistent posting and engaging content can significantly boost your ad revenue on platforms like YouTube. Aim to post at least once a week.
• Patreon: Offer exclusive content to patrons in exchange for monthly subscriptions, providing you with a steady income stream.
• Digital Products: Sell digital products like eBooks, worksheets, or templates related to your video topics on platforms like Gumroad.
• Affiliate Marketing: Promote relevant products within your videos and earn a commission on sales using affiliate programs like Amazon Associates.

4. Cross-Promotional Opportunities

Increase your reach by collaborating with other brands and content creators:

• Content Partnerships: Collaborate with other educators or influencers to create co-branded content that can be shared across multiple platforms.
• Guest Features: Appear as a guest on popular podcasts, webinars, or within other YouTubers’ videos to introduce your channel to new audiences.
• Social Media Takeovers: Partner with a brand for a temporary social media takeover where you share educational content on their platform.

5. Scaling the Business

If you aim to turn your side hustle into a full-time business, consider the following strategies:

• Expand Offerings: Introduce new types of content such as live streams, webinars, or personalized coaching sessions.
• Automate Processes: Use tools like Hootsuite for social media scheduling and Zapier to automate repetitive tasks, freeing up more time for content creation.
• Hiring Freelancers: As your workload increases, consider hiring freelancers for tasks like video editing, graphic design, or social media management on platforms like Upwork.

Implement these advanced techniques to enhance your side hustle, making it more efficient and profitable.

Mastering Video Production and Social Media Platforms for Business Growth

In conclusion, harnessing the potential of platforms such as Synthesia, Canva, and YouTube can help create, enhance, and distribute educational explainer videos for your business effectively. Simultaneously, capitalizing on Instagram’s immense marketing capabilities can provide a significant boost in promoting your business and creating a substantial brand presence for free.

Moreover, recognizing the burgeoning market opportunity around educational explainer videos, with proper evaluation and strategic planning, can pave the way for substantial earnings. Lastly, learning and implementing advanced techniques for the production and monetization of your videos can help elevate your side hustle and maximize your profit.

Frequently Asked Questions – FAQs